Starcom bags media mandate of Merck’s Consumer Healthcare brands

25 Jan,2017

By A Correspondent

 

Merck’s Consumer Healthcare Division has appointed Starcomas its global media agency partner, following a competitive pitch and after an appropriate transition period.

 

The scope of the agreement will aim at Starcom taking on full media responsibilities on behalf of Merck’s Consumer Healthcare brands across markets that Merck Consumer Healthcare operates globally,includingNeurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®.

 

Beate Rosenthal, Global Brand Director, Merck Consumer Healthcare comments: “We are very excited to expand our previous relationship with Starcom to now be working with Starcom as our new Global Media partner. Starcoms Global organization andprofound expertise in integrated communication strategies and execution coupled with a highly energetic team will allow us to further build Merck love brands in the digital age.”

 

Lisa Donohue, Global Brand President, Starcom said: “We are thrilled that Starcom has been selected as the partner to advance Merck’s Consumer Healthcare division into the future. They are on an exciting journey, and we look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands.”

 

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