SonyLIV unveils health & wellness content platform, LIV FIT

23 Jan,2017

 

 

SonyLIV has announced the launch of LIV FIT, a health and wellness segment on its OTT platform. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, the attempt will be to ensure enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

 

Said Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India Pvt Ltd: “With a keen understanding on the health situation and the need for it and health and wellness having emerged as  the most sought-after subjects for content consumption in India, we at SonyLIV decided to introduce  LIV FIT, to fill the gap with content that comes from the most reliable sources.With the best of health and fitness gurus on board, we are certain that LIV FIT will be a great hit with our users and will make a tangible impact on their lives.”

 

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