Shop CJ appoints MSLGroup for PR

05 Jan,2017



Homes hopping major Shop CJ has on boarded PR agency MSLGroup for its public relations and media communications mandate activity. The account was won following a multi-agency pitch.


Confirming the news, Dhruva Chandrie, COO, Shop CJ said “This marks an alliance between two companies that are extremely creative and have a passion for excellence. Essentially, we were looking for an agency well equipped to accentuate the brand voice and narrative. While MSLGroup understands the pulse of Indian consumers, the team’s focus on innovation, strong play in PR and media insights, makes it the right partner for us. Not to mention, the appointment of MSLGroup brings to us global best practices in engaging with various stakeholders across a host of platforms.”


Commenting on the win, Amit Misra, MD, MSLGroup said: “We are delighted to have been chosen by Shop CJ as their communications consultants. Shop CJ has managed to carve a niche for itself in the T-commerce space. Additionally, with our expertise in brand communication and use of other non-traditional tools of communication, I am confident that we would be able to enhance the brand imagery.”


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