Rishtey Cineplex takes off in the US with Amagi

27 Jan,2017

By A Correspondent

 

Amagi announced that Viacom18 has launched Rishtey Cineplex in the United States, using its Cloudport-managed services. Rishtey Cineplex is a Hindi movie channel that airs Bollywood movies, along with Hindi-dubbed South Indian movies. The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom Inc. and India-based TV18 network.

 

“Indian films are a powerful and popular medium of entertainment globally,” said Sudhanshu Vats, Group CEO at Viacom18. “Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the U.S. market, cementing the same home connection our network has built for viewers here.”

 

“Adopting new age technology and giving our viewers a heightened viewing experience have always been key focus areas of our organization,” added Raj Nayak, CEO, Hindi Mass Entertainment at Viacom18. “With the help of Amagi’s state-of-the-art technology, Rishtey Cineplex’s enviable movie library will come alive for all of our viewers residing in the U.S. It will also help in streamlining the broadcast operations workflow, thereby increasing efficiency.”

 

“When we decided to launch the channel in the US market, we were looking for a partner who could provide us an efficient delivery of our channel at significantly lower costs compared to traditional methods,” said Anuj Gandhi, Group CEO, IndiaCast, a Viacom18 and TV18 venture that manages distribution and monetisation for the group’s channels.

 

“Viacom18, with its wide array of Bollywood content, is an exciting network to watch out for in the U.S. market. Amagi is proud to be their managed services partner of choice,” added KA Srinivasan, Co-founder at Amagi. “Through CLOUDPORT, we have been able to automate most of the key workflows, making the entire broadcast operations simple yet sophisticated — at a fraction of cost of traditional broadcast models.”

 

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