Publicis Media wins over Rs 100 cr biz over 9 months

27 Jan,2017

By A Correspondent


The last nine months have been action-packed for Publicis Media India which has added over Rs1000 crore in billings, according to a communique. Publicis Media India through its brands Starcom, Zenith, Performics.Resultrix and Performics.Convonix will now handle a number of new accounts which includes Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media amongst others. Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has in fact, added to the mandate, digital duties as well.


Said Anupriya Acharya, Group CEO of Publicis Media India: “It‘s a great beginning for the Publicis Media proposition in India.  Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.”


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