Pepperfry celebrates its 5th anniversary by launchinga birthday sale campaign

05 Jan,2017

By A Correspondent

 

Pepperfry.com has unveiled a new marketing campaign to celebrate its fifth anniversary. And it is doing this byoffering discount of up to 50 per cent off plus 10 per cent cashback to consumers.

 

The campaign is being aired across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 cr. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, and Facebook.

 

Talking about the campaign KashyapVadapalli, CMO, Pepperfry, said, “A 5th anniversary for a startup in a key milestone. We feel proud to be one of the very few start-ups that have gone from strength to strength in each year of our existence. Our brand is universally recognised and well-loved among our TG, this gives us great joy and we want to share it with our consumers”.

 

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