Penguin celebrates its thirtieth year of publishing in India

20 Jan,2017

By A Correspondent

 

Penguin has turned 30 this year and the celebrations begin at the Jaipur Literature Festival. Currently, the largest English language trade publisher in the subcontinent, Penguin was started in 1985, and publishing began in 1987 with the first six books. The anniversary festivities will kickstart at the Jaipur Literature Festival with the Keep Reading campaign – an idea to promote reading anywhere, anytime, and provide a variety of reading content across genres to reading enthusiasts.

 

The publisher will launch a whole new range of Penguin collectibles and quirky merchandise – bookends, tea coasters, magnets, passport holders, mugs, and bags among others. Penguin will also be the first publisher to introduce its iconic orange Pop-up Cart, a mobile treasure trove of some of the most loved books and the merchandise, at the festival.

 

Being introduced in India as part of Penguin’s Keep Reading initiative, the Pop-up Cart will be a hub of 30th anniversary activities throughout the year, starting with the Jaipur Literature Festival. The 30th anniversary logo will be unveiled at the festival and your favorite Penguin Tent will also don a new avatar this year.

 

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