Paisabazaar.com highlights credit report in latest campaign

16 Jan,2017

By A Correspondent

 

Paisabazaar.com has launched a campaign around its ‘Free Credit Report’ feature. Said Naveen Kukreja, CEO and co-founder, Paisabazaar.com: “Ignorance around Credit Score and the relevance it holds in the lending process often leads people to approaching wrong banks and financial institutions for loans. Not only are the loan applications rejected, but their credit score worsens further. An individual’s Credit Score not only determines whether his loan application will be approved or not, but also decides the pricing of the loan. We, at Paisabazaar.com, want to drive home the point that every individual should be aware of his credit score and constantly strive to improve it. Even if one doesn’t require a loan right now, doesn’t mean he will never have a lending need. Medical emergencies or future needs like buying a house, child’s education and marriage force people to look for loans. A poor credit score in times like these can lead to a crisis.”

 

The free Credit Score feature is a part ofPaisabazaar.com’s consumer awareness programme that has been built in line with its brand promise to make lending easier for India.

 

“Being the biggest disburser of unsecured loans and credit cards in India, it is extremely important to us that customers, who choose our platform, are able to meet their lending needs. The free credit score feature has empowered our customers to lend betterand take steps to build their score over time for future needs,” Kukreja added.

 

Sai Narayan, Group VP and Head of Marketing, Paisabazaar.com, said, “One of the biggest ailments in the Indian financial market is the lack of awareness around Credit Score. The key messaging around our campaign was born from this problem statement – Your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”

 

The campaign will include a TVC with actor-anchor and Paisabazaar.com brand advocate Kapil Sharma would be aired across various channels.

 

 

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