Ogilvy executes latest brand campaign for Bengal Tourism

24 Jan,2017



Ogilvy & Mather Kolkata has created a film for Bengal Tourism tracing the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India – a place that welcomes guests with open arms.


Said Sumanto Chattopadhyay, Executive Creative Director, South Asia – Ogilvy & Mather: “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”


Added Sujoy Roy, Managing Partner, Ogilvy Kolkata: “The campaign stays away from the stereotypes associated with Bengal as a destination and introduces new places, rituals and experiences. This film also has an endearing human touch to it. It showcases the hospitality of Bengal, something that lends uniqueness to our state.”



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