My FM expands base in Maharashtra

23 Jan,2017



FM radio station network My FM has launched two more stations – Nashik and Jalgaon in Maharashtra. While the Nashik station has 104.2 FM as its frequency, Jalgaon has 94.3 FM. In Jalgaon, My FM becomes the only live station and with these launches My FM now has seven live stations in Maharashtra, notes a communique. In another month’s time three more station will go live: Sholapur, Dhule and Akola.


Speaking at the launch, Harrish Bhatia, CEO, My FM said, “With the launch of these two new stations we are getting closer to consolidating our presence in Maharshtra and being seen as the largest network of real Maharashtra. Committed to our brand’s ideology, we will provide the best localised content in these regions and keep our listeners entertained.”


My FM designed a high decibel pre-launch campaign as build up to the launch. The two-month campaign “AapkiMarzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc.

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