Madison BMB creates new TVC for Vistaprint

03 Jan,2017

By A Correspondent


Madison BMB has unveiled a new TVC for its client Vistaprint, a leading printing solutions expert. The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.


The objective of the TVC was to showcase how easy and convenient it is for small and medium-sized businesses to print their visiting cards, apparels, stationery, merchandise and thus satiate all business needs. Says NileshParwani, CEO Vistaprint India: “ facilitates translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness for as an alternative one-stop-shop platform for all printing needs leveraging the ‘convenience of online’ and ‘quality assurance of a global trusted brand’.


Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “If you’re an entrepreneur or a small business looking to make an impression with a distinctive identity and you want elegant designs printed to your liking without a premium attached to it and you want it delivered at your doorstep then look no further than Vistaprint. The tag line: “What’s your print?” specifically asks the viewer in a friendly yet memorable way (In Mani’s voice) to go ahead and make their choice depending on their specific printing requirement.”


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