KFC brings GIFs alive on TV screens in India

05 Jan,2017

By A Correspondent

 

Those who love GIFs (Graphics Interchange Format) on the internet are sure to KFC’s new TV commercials. KFC India has launched a series of 10-second TV commercials in GIF-like format to promote its Wednesday special offer of 10 pieces of hot and crispy chicken for only Rs 400. The TVCs are quirky short videos that use tongue-in-cheek humour to communicate the brand’s value proposition.

 

Commenting on the launch of the disruptive GIF TVC series, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said:“GIFs have become a means of communication that young consumers are using at nearly every point of digital conversation. It is a more engaging, amusing and human format of communication and they draw an instant connect with consumers.  For this campaign, we wanted to create something that would be disruptive and also be shareable – and these quick GIF-inspired TVCs do just that!”

 

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