Karan Kumar joins Fabindia as Head of Brand &Marketing

17 Jan,2017

By A Correspondent

 

Fabindia has appointed Karan Kumar as its Head of Brand and Marketing. Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business. He was promoted to this role in September 2015.

 

In a career spanning more than 15 years at ITC, Kumar has been a part of the senior leadership team across its apparel retail, stationery and FMCG businesses. His work led to creation of strong and successful business brands across a diverse set of categories across ITC businesses. Kumar has worked in ITC Food’s export function, while also working on key ITC brands like Aashirvaad, Classmate, Wills Lifestyle, John Players, mint-o, Candyman and Kitchens of India, driving most of these brands to leadership positions.

 

In 2015, Kumar co-authored a research paper “Shedding the Chastity Belt”, highlighting attitudes towards women in Indian marketing and advertising. The paper was short-listed for presentation at ESOMAR Asia Pacific Conference in Singapore, where is subsequently went on to win the “Best Presentation” award. He has also been an active role on discussions relating to “Responsible Marketing to Children”.

 

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