Indigo iStrat wins Indepay Networks mandate

20 Jan,2017

By A Correspondent

 

Privilege prepaid card issuer and the pioneer of branchless banking, Indepay Networks,has appointed Indigo iStratas its digital agency. Indigo iStrat is Leo Burnett India’s digital wingand won the new account post a multi-agency pitch.As part of the mandate, the agency will handle Indepay’sBrand Communication, Social Media and Digital Media planning for India and other global markets.

 

Rajib Saha

Said Rajib Saha, CEO, Indepay: “Indigo iStrat shared an impressive approach to launch our business in India and Indonesia. We bring with us a unique offering that changes the way we use cash for our everyday spends; and communicating our proposition effectively would have been a challenge amidst the high share of voice in themedia by other financial technology players, especially post demonetisation in India. Our ability to run integrated communication with banks as co-owners, gave us great advantage and Indigo iStrat’sexpertise in Banking and Financial category helps them understand these nuances and the sensitivity through which these ideas need to be communicated to our audience.”

 

Rajesh Ghatge

Commenting on the win, Rajesh Ghatge, CEO, Indigo Consulting said: “Indepay is indeed a great win for us. At Indigo Consulting, amongst several sectors, we have worked extensively at offering digital build and marketing solutions to the banking and finance sector, fully understandingthe complexity and scale at which brands within this sector need to operate. At the heart of transformation in the BFSI categoryis a seamless consumer experience and engagement that the brands are striving to deliver.This win showcases our in-depth understanding of the business, ideas and the digital medium.”

 

Added Sonya Sahni, Chief Strategy Officer,Indigo iStrat: “In the cluttered financial products space it will be challenging,yet exciting to establish Indepay. The business model is disruptive and will require communication that can inform, educate and drive performance. It’s a digital first client, allowing us to demonstrate brand thinking and activation across digital touchpoints.”

 

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