How will GST impact advertising?

04 Jan,2017


GST is going to be here… soon. Ads are pushing for its acceptance. Here’s an EY (Ernst & Young) report on how it will impact the M&E sector (some parts have been modified given that it’s appearing in this form):

Introduction: The levy of GST will have different impacts across sectors, and this could impact their ability to spend on advertising The objective of this report is to list down the possible impacts across different sectors. It can be used to update sales teams, and prepare them from questions from advertisers


Disclaimer: Do note, that the law is yet to be finalized, and this document is based on the current reading of the law, and is subject to change. This has been prepared on a best effort basis. Please use discretion and take professional advice prior to taking decisions based on the points of view mentioned in this document.


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