Hindware releases a co-branded TVC in association with ‘Raees’

27 Jan,2017

By A Correspondent

 

Sanitaryware brand Hindware has rolled out a co-branded TVC in association with film ‘Raees’, starring superstar Shahrukh Khan. Conceptualized by Red Chillies Entertainment, the promotional TVC aims at bringing out the common attributes between brands – Hindware and SRK as both inspire admiration.

 

The TVC is an amalgamation of memorable scenes from Raees with premium product shots of Hindware Italian Collection highlighting SRK’s style and Hindware designs.

 

Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, saidL “We are very proud to have ShahRukh Khan as the Brand Ambassador for Hindware for the last two years. We have collaborated on various occasions including his previous movie Fan. Hindware, as a brand, closely identifies with ShahRukh’s sense of style, innovation and passion. Over the years, SRK has continuously reinvented the way Indian cinema is looked at. Similarly, Hindware has evolved and innovated the sanitaryware industry in India.”

 

The TVC will be aired at theatres across 50 cities in India for a duration of four weeks.

 

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