Grey Group strengthens its Singapore and APAC leadership teams with new hires

16 Jan,2017

By A Correspondent


Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey’s commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients’ needs.


MånsTesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific in order to lead the strategy teams and set the strategic direction across the region and to oversee Grey’s continued immersion into the areas of innovation, mobile and social.


MarthinusStrydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore.  He will work closely with Ali Shabaz (Chief Creative Officer, Grey Group, South East Asia) to set the overall creative direction for Grey’s GSK operations. In line with the agency’s reputation for creative excellence, he will be responsible for fostering an even-deeper culture of creativity and accelerate Team GSK’s digital transformation. Over the span of his much-lauded career, Marthinus’ work has been recognized at the D&AD, Webby, Cannes, One Show, Effies, and has been featured on the Gunn Report and other prominent industry publications.


The two appointments follow that of key senior hire, Neil Cotton, who has joined in the dual role ofGlobal Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore.His career has seen him collaborate with many exciting brands such as Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, amongst others.


On the hiring for Grey Group Singapore, Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, & Africa said: “In order to enhance Grey’s core leadership team, we continue to hire world-class talents in Neil Cotton and MarthinusStrydom. They have deep knowledge and proven track records in their specific areas of expertise and their roles are directed towards delivering our very best for our clients.”


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