Google releases ‘Better Ads’ report for 2016

30 Jan,2017

By A Correspondent

 

Google has released its annual ‘Better Ads Report’ for 2016 where it states it took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in 2015.

 

“A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself”, said Scott Spencer, Director of Product Management, Sustainable Ads.

 

Last year, Google did two key things to take down more bad ads, notes a communique. First, it expanded policies to better protect users from misleading and predatory offers. For example, in Julyit introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. In the six months since launching this policy, it disabled more than 5 million payday loan ads.

 

Second, it beefed up its technology to spot and disable bad ads even faster. For example, “trick to click” ads often appear as system warnings to deceive users into clicking on them, not realizing they are often downloading harmful software or malware. In 2016, Google detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015.

 

According to the report, most common inappropriate online ads were Ads for illegal products. Google disabled more than 68 million bad ads for healthcare violations and 17 million bad ads for illegal gambling violations in 2016.

 

Over the years, the communique adds, Google has been working to find ads that violate its policies and blocks the ad or the advertiser, depending on the violation. In 2016, it took action on 47,000 sites for promoting content and products related to weight-loss scams. It also took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware. Around 6,000 sites and 6,000 accounts were suspended for attempting to advertise counterfeit goods, like imitation designer watches.

 

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