Gionee sponsors just-concluded Sunburn

02 Jan,2017

By A Correspondent

 

Smartphone-maker Gionee is sponsoring the season of premier music festival, Sunburn. The 4-day event concluded in Pune on December 31 and will be held in Hyderabad and Delhi on January 14 and 15 respectively.

 

With marketing spend of Rs 600 crore for the current financial year; Gionee has sponsored some of the leading events in different areas like sports, Bollywood, fashion and music to enhance its brand presence in the country.

 

Commenting on the association,  Arvind Vohra, Country CEO & MD, Gionee India said: “Sunburn has developed into an ultimate lifestyle festival experience and the scale has been growing with each passing year. 2016 has been a great year for us and with our enduring association to youth-centric initiatives like football, music festivals, international rock concerts, and roping in star Alia Bhatt we have been able to create an expression of an attitude that Gionee believes in thoroughly. With live music becoming increasingly popular among the millennial it is great to be a part of these events.”

 

Gionee’s association with platforms such as Sunburn has been a requisite to the brand strategy which helped build its base and making it more relatable to its target audience, notes a communique.

 

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