Fynd unveils new digital campaign

13 Jan,2017

By A Correspondent


Fynd, the fashion e-commerce portal, has launched its new digital campaign. The campaign brings to the fore the unique offerings and services on Fynd. Through this campaign, Fynd aims to establish how it is different from other e-commerce players in the market and underlines its proposition as the portal which sources products directly from multiple brand stores and offers customers only the latest and authentic products. The video ad captures a common question that fashion savvy people in India are often asked i.e. Kahan se liya (Where did you buy this from?). With Fynd being the answer, the ad drives home the unique appeal of the platform in the most relatable and appealing of ways.


The digital video showcases a young couple walking around the streets and passersby in awe of their fashion sense. Young men and women are curious to know from where did this couple picked up such an enviable collection of outfits, whether it is from online or retail outlets. Customers are made to realize that online fashion offers collections from the previous year, which maybe outdated. But with Fynd, a person can easily shop from the brand new collections that are available in stores. Conceptualized by the Mumbai team of Option Designs, the ad campaigns are directed by Roop Naik and produced by Red Arrow Productions, Mumbai.


Fynd Co-founder, Harsh Shah, expressed his enthusiasm about the digital campaign launch, and commented, “What makes Fynd unique is that it helps to connect customers with precisely the kind of fashion they are looking for. The USP of Fynd is that it sources all its products via the brand store itself. This is a strength which is currently unchallenged by any competing fashion brand. Through our campaign, we want to make customers understand this differentiation and how it works in their favour. Customers can lay their hands on anything from clothing, footwear, jewellery to accessories, whatever their heart desires. We have tried to make this ad as entertaining, engaging and relatable as possible.”


Unlike its competitors, Fynd has neither taken an emotional route nor is showcasing people dressed in high fashion to try and create an aspiration amongst customers. The attempt is to establish that one character whom everyone can relate to in his/her life; someone who is smart and has a good dressing sense which everyone wishes to ape. The video ad campaign will be released on digital platforms such as YouTube, Hotstar and Facebook. It has been fashioned keeping in mind the target audience aged 18-30, especially those who are new to corporate life and are always looking to make smart style choices.


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