DTDC reiterates its positioning of ‘Going beyond the Parcel’

27 Jan,2017

By A Correspondent


DTDC Express has launched its new integrated brand campaign featuring brand ambassador, former skipper of the Indian cricket team, Sourav Ganguly. The new brand campaign with Gangulyat its helm brings out the credentials of DTDC’s vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer’s parcel reaches its desired destination on time with utmost safety and security. Therefore, DTDC is not just in the business of ‘Delivering value’ but a business that‘Goes beyond the Parcel’.


Highlighting DTDC’s philosophy behind its positioning,Abhishek Chakraborty – Executive Director, DTDC Express Limited said, “Every parcel brings with it, a bagful of emotions for the customer in the form of anticipation, excitement, love, relief or aspiration. And for our business partners it often serves as a medium to realise their pride and ambition. DTDC is not merely in the business of transferring things efficiently from point A to point B. By delivering all these and more to the remotest of corners in the country at affordable rates, we are helping realizing aspirations, beyond any boundaries!”


Talking about the creative, Bobby Pawar, MD, CCO, Publicis South Asia said: “When Jigar, Srijan and team started work on the brief, we looked for the true meaning of the box.We realised it’s not just a container, but a carrier. Sometimes, it carries the joy of an unexpected surprise. Other times the sigh of relief when what needed reaches on time. Or at times a quiet smile that blossoms from receiving a thoughtful gift. Or the triumphs of getting an order reach on schedule. This is what the campaign is based on.’


The new brand campaign has been rolled out in the form of a TVC, which is also being played at cinemas, multiplexes and outdoor advertising nationally.


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