DHFL urges customers to own their dream home

13 Jan,2017

By A Correspondent


Leading housing finance company Dewan Housing Finance Corporation Limited (DHFL) will be launching its latest TV campaign which is an extension of the earlier ‘Ghar Jaisa Loan’ Campaign on January 14. Featuring brand ambassador Shah Rukh Khan, the new campaign comprises TVCs which will be on air across leading channels and is directed by Nitesh Tiwari and created by Sapient Nitro.


Said Sevantika Bhandari, Senior VP and Head Marketing at DHFL: “Housing is a basic human need and home buying is an important long term life decision. So with this new campaign, we are trying to build conviction among our segment for owning a home. Shah Rukh Khan with his universal appeal connects well with the audience urging to them to take their first step towards home ownership thereby complementing our vision to transform the lives of Indian households by enabling access to home ownership.”


Said KV Sridhar: “The new ad campaign has been brilliantly written, acted and directed to address the dilemma faced by a consumer with regards to identifying the right time to purchase his/her own home. The campaign further complements the previous campaigns launched by the company in the last two years. Shah Rukh Khan has immensely contributed in transforming the brand by creating further awareness and making it relatable to the common man who looks to partner or avail a home loan from a company he/she can trust.”


Added Nitesh Tiwari: “I have been associated with DHFL from the launch of the Ghar Jaisa Loan Campaign. DHFL understands the customer and has captured the emotional moments in the life of people when they actually consider buying a house. Shah Rukh Khan is portrayed as an approachable and friendly person in this campaign. We have conceptualised the campaign with great detail basis the indepth insights gathered from the brand over the years. Taking this route has worked for the campaign as people can relate to him as a friend and as an advisor for helping them take the home buying  decision.”


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