Dear MxM by Jaisurya Das: Shouldn’t my office give me an allowance for woolens to work in Delhi?

06 Jan,2017

By Jaisurya Das


Ladies and Gentleman, Welcome to this edition of Dear MxM, the first of the year 2017! Happy New Year and much good cheer to all of you…

This was certainly an exciting year for all of us, demonetisation notwithstanding and I honestly believe this excitement must continue.

Be it success at work, the unplanned trip or the unexpected fall; Its heady to take a new tomorrow in your stride.

Do it, ladies and gentleman and in the process, be that powerhouse that nothing can beat! As I have always believed, in the race of life, falling is an expected eventuality but the challenge remains, getting up and running the fastest !

All good wishes for the year. Amen.


I was recently sent for an assignment to Delhi, and I almost froze there as I am not used to the cold out here in Chennai. Do you think my office should’ve given me a ‘warm clothes allowance’? Or am I expected to have the woollens?

Certainly not, in fact I think your company should be buying you heaters for the house and an insulated suit to wear at work! Wonders will never cease will they, my friend!?

There is a limit to expecting your employer to provide…! At this rate, expectations will soon include food, beverage and more. Am afraid there is little option for you but to buy your own woollens.

All of us do it and there is no reason why you can’t open that fat purse and fend for yourself. And yes, for God sake, don’t even mention your desire for company-paid warm clothing. You may just lose your job on grounds of mental instability.


My new year resolution is to quit the media and switch to another profession. An MBA from MDI Gurgaon earns more in corporate than an advertising agency. I know you will say “it’s not all about money, honey” but, sir, it’s a difference of over 75% and finally all work is a mix of creative, challenging and boring. What is your view, Sir?

Go ahead, my friend. I can say little more than that. It all depends on what you expected from media and your future plans.

If money is your ambition, corporate roles may not be appropriate at all. You can try trading or some such other entrepreneurial venture which may give you access to higher earnings, provided you have your onions right!

But do remember, the grass will always be greener on the other side. All good wishes to you for the year ahead. May you rake in the riches !


Sir, why does our media write so much about start-ups, when they should actually be writing about all those who have thrived for over five-plus years… why leave them out?

Simply because media is giving these startups a chance to last that five years. A little fillip to amplify their work can help a great deal in the first few years.

A small enterprise/ startup can’t afford huge marketing expenses and thus hope and pray that the media around them recognise their effort and give them a head-start.

Personally I am biased since I have been much part of the initial years of severe companies and I know what it takes to build sound companies. I am glad that Indian media is waking up to the realisation that smaller entrepreneurs must be given a fair chance.

As for the companies who have lasted 5 years and beyond, I would think it’s time they learn to stand on their own feet and not expect publicity gratis from media or anyone for that matter.


Sir, can you also request MxMIndia to publish Dear MxM in Hindi as there are many of us who would like to gain from the advice.

Good suggestion indeed. I shall most certainly highlight this suggestion to the principal shareholders of MxM. After all, this is our national language and all the growth we see today is from regional players.


Thanks once again on behalf of my colleagues at MxM. Jai Hind! Thank you once again for staying with us through 2016 ! Have a wonderful weekend ahead and take good care of yourselves. As always, Sayonara and God Bless.


Jaisurya Das, maverick and media evangelist, eats, sleeps and makes love to brands. His consulting interventions are aimed at making brands powerful and sustainable. He is also the Contributing Editor of MxM India and Co-Founder of For more on his work visit The views expressed in this column are his own.


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