DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M

27 Jan,2017

By A Correspondent

 

DB Corp Limited (DBCL) publishers of Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced the appointment of SatyajitSengupta as Chief Corporate Sales and Marketing Officer. Sengupta will be responsible for spearheading the Corporate Sales & Marketing Vertical for DainikBhaskar, a position left vacant after Pradeep Dwivedi moved on to join the Sakal Media Group a few months back.

 

Sengupta brings with him over 18 years of experience in print media. He was until Associate Vice President with The Times of India group in Gurgaon where he was responsible for leading the Metro Response team and generating revenue for all Times Group publications from corporate clients. Commenting on the appointment, Girish Agarwaal, Non-Executive Director, DB Corp said “We welcome Satyajit on board. The expertise, experience and knowledge that Satyajit brings to DBCL further strengthens our marketing and corporate Sales function and reinforces our position as one of India’s largest and dynamic media conglomerates. Dainik Bhaskar is at an exciting stage of growth with several milestones to be achieved. We are confident that his proven ability to drive strategic growth, explore exciting avenues, and his leadership skills will contribute to the Group’s ambition of further strengthening the Bhaskar brand as we move forward.” Added Sengupta: “I am excited to lead an immensely passionate and talented group pf prefessionals at Dainik Bhaskar. Dainik Bhaskar is extremely well positioned to expand and tap significant opportunities within the Indian media landscape. I look forward to working with the entire Bhaskar team as we embark on this exciting journey.”

 

Meanwhile, DB Group has also restructured the sales and marketing departments. It has  promoted Dharmendra Atri to lead special initiatives and Reema Datta As Head Of Corporate Sales Branch – North.

 

Atri, who was earlier Head of Corporate Sales Branch – North, will closely work with Sudhir Agarwal, Managing Director, DB Group. Dutta, who was earlier an integral member of Atri’s team, has been promoted as Head of Corporate Sales Branch – North.

 

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