Dainik Bhaskar emerges second largest digital media group in India

09 Jan,2017

By A Correspondent


DB Corp Limited (DBCL) announced that according to ComScoreratings of November 2016, DB Digital is now the second largest digital media group in India. Bhaskar Group sites at the second place, dominates the position with 1.02 billion page views which stands with a wide lead of around three times to the media house at the third place.


Across all digital properties demonstrating steady growth, unique visitors has risen by 124 per cent YOY to 33.4 million in November 2016 from 14.9 million in November 2015 and page views grew by 228per centYOY to 1.02 billion for the month of November 2016 from 312 million in November 2015. DB Digital’s improving operational performance driven by various advertising monetisation efforts, hyper-local news and content coverage and exciting audience activation are also translating into better revenue growth for the business.


Commenting on the launch, Pawan Agarwal, Deputy Managing Director, D B Corp Ltd said “There could not have been a better start to the new year. DB Digital’s acknowledgement as the second largest digital group is a reflection of our total commitment to our vision to create the most preferred destination for content by leveraging the digital revolution taking place in India. Our strategy has centred on ensuring that our digital content and all our platforms are consistently evolving to ensure stronger audience engagement through news coverage across over 800 cities. We are also working hard to create efficient monetization models to boost our profitability structures. Our mobile focus since the past two years has yielded very encouraging results and we believe that through DB Digital’s differentiated WAP and web enabled properties, there’s tremendous potential to be capitalised, considering that the digital market in India is still at a nascent stage.”


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