Brickworks Media launches Retail Track for brands

24 Jan,2017

 

 

Brickworks Media, a sister concern of Chrome Data Analytics and Media which focuses on market research and third party audits, has launched Retail Track for brands. Brickworks Media’s latest proprietary tool monitors brands health and provides insights into the efficacy of their retail visibility across 6100+ towns, 1,03,000+ retail stores and 1100+ brands in India.

 

With Retail Track, brands would be able to access the following insights: Retail Index – visibility index calculated based on collateral; Share of Visibility – comparative analysis of brand visibility (in/out shop; Brand Visibility – in-store visibility of your brand vis-à-vis competition; Compliance Audit- audit on price violations, product availability and promotor recommendation etc; Competition Tracking- tracking of price, availability and recommendation for competition brands.

 

Speaking at the launch, Pankaj Krishna, Founder and CEO, Brickworks Media said, “Retail Track will assist brands understand the exact measure of their visibility as well as its impact across the country. With the major chunk of markets belonging to the unorganised sector, tracking retail visibility for brands in a scientific, actionable manner can be a challenge. Brickworks Media, with its unmatched infrastructure and pan-India presence helps brands gain insights into the efficacy of their campaigns. Retail Track breaksdown the clutter into a structured landscape for retailers and brands using a mix of technology and manpower to achieve unprecedented market coverage. ”

 

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