BlueStone launches campaign for Valentine’s season

20 Jan,2017

By A Correspondent has launched a new brand campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new TVC, the ad film showcases how beautiful jewellery connects emotionally,summing it up with the ‘Choose Your Twinkle’ catchphrase.


The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the experience unique and delightful.


Speaking about the campaign, Pushkar Jain, CMO,, said: “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. offers a wide range of precious jewellery, designed for day-to-day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”


Said Ashish Chakravarty, National Creative Director, Contract Advertising: “With our stories are about women and their charming everyday. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes. So, here’s another one from the ‘Choose your Twinkle’ series.”


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