BBC Worldwide signs licensing deal with Amazon India

24 Jan,2017

 

 

BBC Worldwide announced a deal with Amazon that will give Amazon Prime members in India access to more than 600 hours of award-winning and popular factual and pre-school content from the BBC. Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016.

 

“In the last year or so, we have seen digital consumption in India increase exponentially,” said Myleeta Aga, SVP and GM of India, BBC Worldwide. “We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC.”

 

“We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers,” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”

 

Indian subscribers to Amazon Prime Video now have access to CBeebies; Dinopaws; and Hey Duggeethat recently won the pre-school animation of the year at the most 2017 BAFTA Children’s Awards.

 

Subscribers to the service are also able to watch award-winning and highly rated BBC factual programmes including Gandhi, The World’s Weirdest Weapons and The Genius of Inventions. Gandhi is an in-depth look at the life of the ‘Father of a Nation’.

 

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