Andre Agassi unveils India Value Fund Advisors’ new brand identity – ‘True North’

19 Jan,2017

By A Correspondent


India Value Fund Advisors Pvt Ltd has taken on a new corporate brand identity and will now be known as True North. It will continue to encompass the core values that the organization stands for i.e. The Right Way.Legendary tennis player, philanthropist, author and businessman, Andre Agassi unveiled the new identity at an event in Mumbai.


True North, one of India’s largest private equity firms, had sponsored the retelling of Andre Agassi’s journey in a tête-à-tête with HarshaBhogle at the firm’s newbrand launch. Commenting on the new brand identity launch, Vishal Nevatia, Managing Partner of True North said, “Our brand is at the cusp of new beginnings, and we are looking forward to an exciting future ahead of us. Our name has changed but our values remain the same. We’re ecstatic to take on our new brand identity. True North truly defines the core values and principles that have moulded the functioning of our company since day one.”

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