ALT Balaji has roped in marketing veteran Manav Sethi as its Chief Marketing Officer. Sethi will be overseeing the company’s entire communications strategy in India and international markets.

Said Sameer Nair, Group CEO, Balaji Telefilms: “Manav is ideally suited to support the vision we’re working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav’s role will cover a wide array of activities including Marketing and Communications, and we look forward to his leadership in shaping our journey”

“We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I’m sure he will only complement to our venture of creating a solid and valuable brand”, added Nachiket Pantvaidya, CEO, ALT Balaji.

Commented Sethi: “It’s an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I’m looking forward to playing a part in this journey towards making ALT Balaji one of India’s leading brands”