Aegon Life launches #iDecide for the DIY generation

19 Jan,2017

By A Correspondent


Aegon Life Insurance has launched a new digital campaign ‘#iDecide’ for the Do-It-Yourself generation. The campaign sensitises and impels the audience to educate themselves before making key financial decisions.

Identifying the want of the DIY generation to be empowered in decision making, Aegon Life collaborated with DDB Mudra Group to create an ad campaign that promotes self-reliance in taking key decisions that affect the protection of your loved ones.

Said Martijn de Jong, Chief Digital Officer at Aegon Life Insurance:“Our objective is simple – empowering customers to understand their needs and identifying the products that will satisfy these needs of their own accord. The theme of the campaign – #iDecide – is to sensitize the audience that a decision as big as protecting your loved ones should not be left to others. Through this campaign, we want to directly communicate with our audience and enable them to take their own financial decisions like insuring their loved ones.”

Added Rahul Guha, President at Track DDB: “Aegon Life is not just a brand, marketing itself through the digital platforms but is a business itself that is digitally driven. This transformation in the business model has made us relook at the digital marketing solutions in a completely new way. Through a combination of digital brand content, communication & sharply targeted segment relevant communication, we are looking to empower the DIY generation to choose which protection is right for them. It is an exciting warm reboot phase in the Aegon Life journey and we look forward to being strong creative business catalysts as journeymen.”The film has been directed by PiyushRaghani and produced by Like-Minded People.


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