Radio One unveils new brand logo, goes international in Blr

16 Jan,2017

By A Correspondent

 

94.3 Radio One, which changed to an international format in Delhi and Mumbai five years ago, has changed its Bengaluru station also to the international format. The change in format happened in Bangalore on January 9, 2017. Meanwhile, Radio One has also decided to relaunch its international network brand with a new logo and new on air elements to strengthen its all India product offering.

 

“We have launched the Bengaluru international format and relaunched Delhi and Mumbai with some very special content. Not only are the music playlists hugely rejuvenated but the content has been acknowledged exclusively by international stalwarts like Bryan Adams, David Guetta, Padmalaxmi, Chris Daughtry, Eric Martin of Mr Big and others.  We have special segments like Celebrity wrist watch with international celebrities that tell the time of day, new innovative ways of announcing traffic and weather, a host of new shows both on weekdays and weekend. We continue to super engage our upscale audience with new content on sports, current affairs, Hollywood, travel, food and other audience interest areas in an intelligent and entertaining manner,”said Anil Machado, Chief talent and content acquisition officer, Radio One.

 

“With the new product and congruence in format of the three largest radio markets, we have upwardly revised our international network pricing and are happy to see that clients and advertising agencies are supporting us in this change as they see value in this unique format and its 25 million audience target. We thank them for the same. As regards our new network logo, it combines the creativity of orange with the solidity of blue coupled with white representing the unity of purpose in all three markets,” said Saurabh Sehgal, COO-Operations, Radio One.

 

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