#YouTubeRewind report celebrates top moments on the video content platform

08 Dec,2016

By A Correspondent

 

Twenty-sixteen was the year when sidekick became the superhero, at least on the social platform YouTube. While Kabali ruled the charts to become top trending movie trailer, the Kapil Sharma show featuring Salman Khan got company from YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s portrayal of bars and restaurants as the top trending videos of the year.

 

#YouTubeRewind study celebrates more than 200 YouTube stars from 18 countries that accepted the Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year.

 

Collectively, the Top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to  watch the funny, insightful, entertaining content they create/ upload.

 

Top trending videos:

1. The Kapil Sharma Show: Sultan
2. The Voice India Kids: Ayat Shaikh
3. Crime Patrol Dial 100: Andhkaar
4. Complete truth of Rs 2000 notes with a chip embedded in it
5. TVF: Truth or Dare with Dad
6. TVF’s Permanent Roommates: The Parents
7. AIB : Honest Bars & Restaurants
8. Life Sahi Hai:  The Maid
9. How Shah Rukh Khan Became The FAN – Gaurav
10. AIB Diwas:  Zakir Khan

 

Top music videos:

1. Kala Chashma:  Baar Baar Dekho
2. Kar Gayi Chull: Kapoor & Sons
3. Baby Ko Bass Pasand Hai:  Sultan
4. Bulleya: Ae Dil Hai Mushkil
5. Cham Cham: Baaghi
6. GF BF: T-Series
7. Hua hain Aaj Pehli Baar: Sanam Re
8. Ae Dil Hai Mushkil
9. Jabra:Fan
10. The Breakup Song: Ae Dil Hai Mushkil

 

Top movie trailers:

1. Kabali Tamil Movie
2. Dangal
3. Sultan
4. M.S.Dhoni – The Untold Story
5. Shivaay
6. Befikre
7. Ae Dil Hai Mushkil
8. Fan
9. Baaghi
10. Dishoom

 

From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots.

 

Most viewed ads:

:: Dettol Sheron ke Panje – #MaaMaane Dettol Ka Dhula
:: Ranveer Ching Returns

:: Amazon #ApniDukaan
:: Doublemint #StartSomethingFresh
:: Ola Micro Stories

:: Bajaj V – The Invincible

:: Makemytrip #BefikarBookKar – Taxi
:: #NothingDirty Anthem ft. Badshah
:: Amazon#MomBeAGirlAgain
:: Samsung Galaxy S7 and S7 Edge

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