Yet another acquisition for Dentsu Aegis Network as it nets UI/UX shop, Fractal

16 Dec,2016

By A Correspondent


Dentsu Aegis Network has announced the acquisition of Fractal Ink Design Studio Pvt Ltd (“Fractal”), a leading experiential design studio which will join the network’s digital agency – Isobar, and be rebranded as “Fractal Ink Design Studio – Linked By Isobar”. The acquisition will add scale to the agency’s expertise in mobility and user experience. In addition, it will bring together a team of a thousand digital experts, one of the largest in India, including the combined Isobar team and the existing network digital brands iProspect, WATConsult and Dentsu Webchutney, notes a communiqué.


Established in 2010, Fractal specialises in user experience and user interface design (UI/UX) and digital design strategy services for major clients including Aditya Birla Group, Raymond, Idea group, MetLife, Times Network and Axis Bank. It is amongst the top three largest design studios in India, boasting 65 digital experts operating from Mumbai and Bengaluru, the communiqué adds.


Post this, Tanay Kumar, CEO, Co-founder and Creative Director of Fractal, will join the Dentsu Aegis leadership team in India and will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. Co-founders Geeta Suthar, Hemant Suthar and Priyanka Agrawal will also continue in their roles as part of the management team.


Said Ashish Bhasin,Chairman and CEO of Dentsu Aegis Network South Asia on the acquisition: “Fractal is the leading digital design studio in the country that provides not only the mobility and UI/UX designcapability, but also has an ideal combination of technology and creative services. Given the impending explosion of Internet of Things, wearables and mobile, this unique skill set will add to the group’s statusof being digitally ahead in India.


Added Jean Lin, Isobar Global CEO: “To deliver immersive Brand Commerce experiences that close the gap between brand inspiration and transaction,we need passionate talent with strong in-market design capabilities. Fractal is a highly reputable digital design studio in India and having them on board further strengthens our local mobile and experience design capability. We are very excited to welcome the Fractal team on board as part of the Isobar global family.”


Said Tanay Kumar, CEO, Co-founder and Creative Director of Fractal: “We have come a long way in the last six years in establishing ourselves as leaders in the digital design and strategy space. Dentsu Aegis Network is the fastest growing group in the country and has demonstrated a strong momentum not just in terms of growth, but also in their culture and values. Its strong presence around the globe as well as their shared vision towards the digital and connected world will allow us to tap into latest industry best practices and tools as well as scale our operations geographically.”


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