Xrbia, one of the pioneering brands in the Indian affordable housing sector, unveiled the evolution of its brand identity, including a “modernised update to its iconic red logo and new strategy for branded communications and experiences”.

“Our new visual identity reflects how Xrbia wants to be perceived in the future – as a real estate developer who is forward-thinking and a human-focused technology company. The new logo, symbol, colour palette and typeface will incorporate this strategy”, says Rahul Nahar, Founder, Xrbia Developers Ltd. Technology will be key in sustaining Xrbia’s goal of scaling to 100,000 homes per year, notes a communiqué.