Xrbia, one of the pioneering brands in the Indian affordable housing sector, unveiled the evolution of its brand identity, including a “modernised update to its iconic red logo and new strategy for branded communications and experiencesâ€.
“Our new visual identity reflects how Xrbia wants to be perceived in the future – as a real estate developer who is forward-thinking and a human-focused technology company. The new logo, symbol, colour palette and typeface will incorporate this strategyâ€, says Rahul Nahar, Founder, Xrbia Developers Ltd. Technology will be key in sustaining Xrbia’s goal of scaling to 100,000 homes per year, notes a communiqué.