Wai Wai Noodles create waves on Crossword Day

30 Dec,2016

By A Correspondent


Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by communications agency, Jack in the Box Worldwide on the occasion of International Crossword Day on December 21. To reach out to their audience, Wai Wai ran a food crossword contes  on the Facebook and Twitter handles of Wai Wai India.


Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! Ten lucky winners from Twitter and five from Facebook took home gift vouchers. The contest was a hit on social media and reached close to 55,000 people with an engagement of 13,368. On Twitter, the #WaiWaiCrossword contest gained more than 121,000 impressions! The brand received over 4,000 tweets, 5,000 replies at an engagement rate of 14%!


Said Kaizad Pardiwalla, President, Jack in the Box Worldwide: “With the festive season on and everyone talking about Christmas and New Year, we wanted the concept to be original and unique. A crossword and snacking both go hand in hand. So we combined the game with food and came up with the #WaiWaiCrossword contest.”


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