Vivo gears up for youth shows across channels

02 Dec,2016

By A Correspondent

 

Continuing with its focus to tap youth of the country, Vivo has partnered with various youth oriented TV shows of different genres across channels. With more than six different channels and seven different shows targeted towards youth, Vivo aims to increase its brand recall and consumer base amongst the youth of the country.

 

Vivo has partnered with leading channels for different prominent shows such as Indian Idol Season 7 on Sony, Yaroon Ki Baraat on Zee, Dil Hai Hindustani on Star Plus, Voice Adults on and TV Roadies X5 and Love School 2 on MTV. Sharing his views on the strategy, Vivek Zhang, CMO, Vivo India said: “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India.”

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