Uber teams up with SRK film ‘Raees’ on drunken driving message

29 Dec,2016

By A Correspondent


App-driven transport platform Uber has teamed up with the upcoming Shah Rukh Khan film ‘Raees’ on spreading its drunken driving message. This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation.


Aimed at encouraging people to opt for alternate modes of transportation and commute while reveling in the season’s festivities, Uber will be collaborating with Bars Against Drunk Driving (BADD), includes over 250 bars and several fine-dining restaurants across the country, to ensure patrons to keep the roads safe by avoiding drunk driving.


“Through our #DontDrinkAndDrive campaign, we want to urge people to refrain from taking over the wheel when they are under the influence of alcohol. We believe this will contribute towards making the roads safer. We want to encourage people to make the right choices when they have alternative transportation options that are not just affordable but easily accessible. In the coming days, we will be working with the local administration and hundreds of bars and restaurants in the country to ensure that our customers can enjoy the season’s festivities without endangering their or anyone else’s safety and comfort,” said Shweta Rajpal Kohli, ‎Head, Public Policy, Uber India.


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