By A Correspondent

Tata Motors has announced the appointment of actor Akshay Kumar as the brand ambassador for its Commercial Vehicle Business Unit. The actor will make his entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles slated in January 20.

Said Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors: “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”

Speaking on his association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tata’s and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”

Tata Motors’ association with Akshay Kumar for commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.