Span Communications wins media mandate of Ministry of Finance

19 Dec,2016

By A Correspondent


Span Communications has won the 360-degree media campaign for the Ministry of Finance, Government of India focusing on demonetization and making India a cashless economy.


Understanding the high level of cash dependency in India, the campaign is based on the theme – Chodo kal Ki Batein, highlighting the ease of digital transactions through various platforms and moving with the times. Actor Ajay Devgan has participated in the campaign and urged the public to push digital and e-transactions to the forefront, making e-banking, e-wallets, and other transaction apps more prevalent.


Said Naresh Khetrapal, CEO Span Communications: “We live in a country where cash is king. Considering the demographics of India, the campaign will help create awareness about cashless transactions among the masses and embrace the new methods of payments in the digital era. It is indeed a proud moment for Span Communications to be associated with the Ministry of Finance, Government of India in its attempt towards building a cashless economy.”

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