Sony Pictures acquires onair and digital broadcast rights of Super Fight League

20 Dec,2016

By A Correspondent

 

India’s first mixed martial arts promotion, the Super Fight League –which is promoted by British business magnate and sports enthusiast Bill Dosanjh and British professional boxing sensation and two-time world champion Amir Khan announced Sony Pictures Network India (SPN) as the official broadcast partner for the first ever MMA league to be hosted in India January 20 to February 25, 2017.

 

The franchisee based league that will feature eight teams, being organised in association with the All India Martial Arts Association (AIMMAA). SPN also has the broadcast rights for the league across Sri Lanka, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan and Maldives.

 

Said Bill Dosanjh, CEO and Principal Founder, Super Fight League: “Sony ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavor to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.”

 

Added Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network: “Having been a forerunner in popularizing MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India’s first mixed martial arts league on our network.”

 

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