Rubeena Singh is CEO, iProspect India as Vivek Bhargava to helm DAN Performance Group

09 Dec,2016

By A Correspondent

 

iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its Chief Executive Officer (CEO) effective December. The move coincides with former CEO Vivek Bhargava being elevated to a larger role in the form of CEO of DAN Performance Group, heading and responsible for all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Singh will report into Bhargava.

 

Commenting on the new appointment, Bhargava said: “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition.  Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

 

Expressing her views on the new role, Singh said: “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”

 

Post a Comment 

Comments are closed.

Videos