Dentsu Webchutney is Rentomojo’s digital agency

05 Dec,2016

By A Correspondent

 

Furniture and appliance rental firm Rentomojo has signed Dentsu Webchutney to shape its digital agenda.

 

Geetansh Bamania

After a competitive onboarding process, the two companies finalised their contract. Dentsu Webchutney’s Bengaluru team will now take the startup brand to the urban, young, working audiences and their mandate includes social media, digital content, video, and acquisition programmes. “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” said Geetansh Bamania, founder – Rentomojo, “It’s imperative to not just talk but also to listen to our audience. We look forward to establishing communication pegs in an interesting way that connects with the audience – something that Dentsu Webchutney was able to showcase during their introduction with us. We are confident that together, we will create great work.”

 

Gautam Reghunath

“Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counterintuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space.” says Gautam Reghunath, Senior Vice President and Branch Head, Dentsu Webchutney Bangalore. “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike.”

 

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