Presidency campaign takes you back in history

28 Dec,2016

By A Correspondent


Presidency University has unveiled a new campaign conceptualised by Rediffusion Y&R depicting the life-changing questions by celebrated personalities from Presidency University’ various batches ever since 1817.


The university had empanelled Rediffusion Y&R for handling its creative mandate for the celebration of its 200 years. This bicentennial celebration of the prestigious university is a national as well as an international event, with seminars in India, Britain and in the US.


Said Rahul Jauhari, Chief Creative Officer – Rediffusion Y&R:

“It has been a privilege for the team to work on such a prestigious occasion for one of the iconic educational institutions of India. In the process, we discovered that the contribution of Presidency College to the nation has been so much greater than what is known to most of us. I hope the work helps bring a bit of that to the forefront.”


Added Suparna Mucadum, Vice President – Rediffusion Y&R Kolkata: “Education is not only about teaching answers, it is also about inspiring questions. Questions have the power to change the world and that’s what Presidency has been doing best in the last 200 years.”


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