Panasonic launches digital campaign #LiveYourDreams

29 Dec,2016

By A Correspondent

 

Panasonic India has launched a digital campaign hashtagged #LiveYourDreams. #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination.

 

Talking about the campaign, Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign #LiveTourDreamswill help the youthto unleash themselves from mundane work life and live their travel dreams with a lifetime experience of their dream destination. This campaign is specifically targeted towards the millennials and ends on January 12.”

 

The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

 

Campaign Summary

Campaign elements: Travel, Dreams, Passion

Marketing Manager – Digital (Brand): AmlanPati

Creative Agency: Sociowash

Creative team: Rohit, Tejender, RaghavBagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik, Ritu Prakash, Saurabh Jain

Account Management: Amit Dhawan

Films Chief: RaghavBagai

Director (of the film): Tejinder

Producer: Rohit

Production House: Gibbous Films

Post production studio: Swastika Films

Music credits: Saurabh Vaibhav& Siddharth Mahadevan

Editor: Rajneesh Singh

TVC detailsWorking title of film: KaagazKeParindey Ft. Siddharth Mahadevan | Live Your DreamsDuration: 1:45

Exposure(mediums used): Digital Platforms, including Social Media, YouTube, Google Display Network

 

 

About Panasonic India

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of US $ 62.947billion for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

 

For media queries, please contact:

Panasonic India | Tribhuwan Joshi | +91-9650111769 |Tribhuwan.joshi@in.panasonic.com

MSLGROUP|Laxmi Sharma |9654515243 | Laxmi.sharma@mslgroup.com.

 

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