Pampers emphasises on the role parents need to play in #ItTakes2

14 Dec,2016



Understanding that parenting is an uplifting and rewarding experience in itself, diaper major Pampers has launched its latest campaign #ItTakes2. The effort is backed by a survey commissioned by Pampers in association with AC Nielsen across India’s top metros. The Pampers ‘It Takes 2’ Survey held with 432 parents in total, popped up some startling facts on parental behavior: revealed startling facts on parental behavior, appended: –

The campaign is also backed by a survey commissioned by Pampers in association with IPSOS in 2016 which highlights that 97 per cent doctors believe that both parents must be involved for the baby’s development.


Commenting on the survey, a P&G Spokesperson said: “Pampers has always held Babies at the Centre of the Brand, and truly strives for the Happy, Healthy Development of babies. The Nielsen survey brings forth the fact that a happy, healthy baby needs active participation from both Mom and Dad, right from Day 1. The IPSOS survey suggests that paediatricians and child psychologists also agree that involvement of the mother as well as the father towards baby care has a direct correlation towards better cognitive and social development of the baby. The results thus, pose a very interesting question to all the young parents out there, If #ItTakes2 to make a baby, shouldn’t It Take 2 to raise a baby?”


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