My FM launches four stations in Maharashtra

14 Dec,2016



Dainik Bhaskar Group’s radio division, My FM launched four new stations in Maharashtra – Aurangabad, Sangli, Nanded and Ahmednagar, taking the count of live stations to five. MY FM already had Nagpur as a live radio station. In another month, five more stations are lined up for launch – at Nashik, Jalgaon, Solapur, Akola and Dhule.


Speaking at the launch, Harrish Bhatia, CEO, My FM said, “In Maharashtra, we picked up the maximum no of station during the Phase III bidding as we wanted to consolidate our presence here. We are already the largest network in Rajasthan, Punjab & Haryana, Madhya Pradesh, Chattisgarh and now with launches in Maharashtra, we are excited to become a strong radio network in Real Maharashtra as well. Committed to our brands ideology, we will provide the best localised content in these regions.”


Being a strong customer-centric organisation and committed to providing with unique and engaging content as per choice of the people, My FM designed a high decibel pre-launch campaign as build up to the launch. The two-month campaign “Aapki Marzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc. More than 20,000 people from Aurangabad city participated and shared their opinion.


A high-decibel launch campaign titled ‘Abhar kaan khush’ (now every ear is happy) has been rolled out in the cities through print ads, outdoor and human banners.


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