MullenLowe Lintas Group is Agency of the Year yet again!

17 Dec,2016


It wasn’t the usual two-horse race at Effies 2016 night. On Friday, December 16, while Hindustan Unlilever was the clear #1 for the Effie Client of the Year title, it appeared that last year’s winner MullenLowe Lintas Group would face some tough competition for the ‘Effie India Agency of the Year’ crown.  Eventually though MullenLowe Lintas was the clear #1, 11 points ahead of arch rival Ogilvy & Mather. The coveted Grand EFFIE was won by The Leo Group India for Bajaj Motorcycles’ campaign McCann Worldgroup was #3 with 116 points, DDB Mudra #4 with 68 points and the Leo Group at #5 with 66 points.


The 16th edition of the Effie Awards saw over a thousand people from across the country in attendance.


Some of the key winners of the Effie awards under various categories are as follows:


Speaking about the changing dynamics of campaigns and the importance of being relevant Vikram Sakhuja, 2016 Awards Chairman, Effies, said “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The Effies laud and recognize campaigns that have grown brands and business”. “The response for Effies has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness,” he added.


Elaborating on the entries, Mitrajit Bhattacharya, 2016 Awards Co-Chairman Effies said: “The Effies 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”


Speaking at the award ceremony Raj Nayak, President of The Advertising Club said “The Effies 2016 have been increasingly patronised owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “


Click here for Effie 2016 Tally Sheet


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