Madison to handle BJP’s poll spends in UP, Punjab & Goa

29 Dec,2016

By A Correspondent

 

According to information we have received and as confirmed via Twitter by Chairman Sam Balsara, Madison Media has been mandated to handle the media planning and buying activity of the Bharatiya Janata Party for the Uttar Pradesh, Punjab and Goa elections that are scheduled for early 2017.

 

The value of the account is said to be in the region of Rs 150-200 crore, though the number could see up to a 25 per cent increase or decrease in the last few weeks of the campaign.

 

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