Lulu Mall appoints Thought Blurb as communications design partner

20 Dec,2016

By A Correspondent

 

The Lulu Group’s flagship mall in India, Lulu Mall, Kochi has signed on Thought Blurb as their advertising partner to build the brand in synch with the global retail brand image.

 

Shibu Philips, CEO of Lulu Mall, Kochi, said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities, and it’s imperative to have world class branding and communication design.   The three-month pitch process saw The Lulu Group evaluating the presentations of several top-rung ad agencies from Kerala and other cities. The decision eventually hinged on strategy and domain knowledge of retail marketing.

 

Said Philips: “Thought Blurb’s past work on Quick Service Restaurants, large retail chains and Malls showcased great acumen and promise. Their strategic thinking reflects a layered understanding of today’s retail customer, their fickle loyalties, and what buttons to press to keep them engaged.”

 

Speaking of the win, Vinod Kunj, CEO of Thought Blurb said, “We have sharpened our skills in this field for almost a decade and are raring to go with every resource we have at our call. Our design expertise has been awarded and recognised in every forum. Working on a mall chain is different from the norm. People need to stay engaged through programmed events and activations. Newer experiences for the consumers keep an in-demand mall from becoming a has-been. That would never happen on our watch. We are proud to be associated with the Lulu brand, and intend to ensure its dominance in the future.”

 

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